In a groundbreaking move that redefines motorcycle retail in India, Royal Enfield has officially launched its popular 350cc lineup on Amazon. This collaboration brings the brand’s most-loved models — including the Classic 350, Bullet 350, Hunter 350, Meteor 350, and Goan Classic 350 — directly to the fingertips of customers.
The partnership marks a major step forward in digital automotive sales, giving Indian riders the ability to explore, select, and purchase their dream motorcycle from the comfort of their home. Let’s take a detailed look at what this means for customers, how it works, and why it’s a major milestone for both Royal Enfield and Amazon India.
The Royal Enfield–Amazon Partnership Explained
Royal Enfield’s decision to join forces with Amazon India is not just about convenience — it’s about embracing the future of digital retail. By offering its motorcycles on one of the world’s most trusted e-commerce platforms, the brand is adapting to changing consumer behavior.
With this move, Royal Enfield becomes one of the first major motorcycle manufacturers in India to bring its full-scale retail experience online. Customers can now browse their preferred models, choose variants and colors, and even initiate the booking and purchase process on Amazon’s dedicated Royal Enfield store page.
Available Models on Amazon
Currently, five of Royal Enfield’s best-selling 350cc motorcycles are available for online booking through Amazon. Each of these models represents a unique blend of style, performance, and heritage.
1. Royal Enfield Classic 350
Arguably the most iconic motorcycle in India, the Classic 350 combines timeless design with modern refinement. The latest generation uses the brand’s J-platform engine, delivering smoother power delivery and better comfort. It continues to be a favorite among riders who love vintage aesthetics.
2. Royal Enfield Bullet 350
The Bullet 350 is the oldest running motorcycle brand in continuous production. Its distinctive thump and rugged design appeal to those who value simplicity and durability. The new-generation model offers improved performance, better ergonomics, and refined mechanics without losing its old-school charm.
3. Royal Enfield Hunter 350
Designed for the younger audience, the Hunter 350 is nimble, stylish, and street-friendly. Its compact dimensions and punchy 349cc engine make it ideal for urban commutes while maintaining Royal Enfield’s DNA of strength and reliability.
4. Royal Enfield Meteor 350
The Meteor 350 represents the cruiser side of the lineup, offering relaxed ergonomics and highway-friendly comfort. With its comfortable seat, Bluetooth connectivity, and stable long-wheelbase chassis, it’s the perfect choice for riders who love long weekend rides.
5. Royal Enfield Goan Classic 350
The Goan Classic 350 is the most vibrant member of the family — a colorful, laidback version inspired by Goa’s carefree spirit. With bold color options and factory-custom styling, it’s ideal for riders who want to make a visual statement on the road.
Cities Where the Service Is Available
For now, this online buying experience is being rolled out in five major Indian cities:
- Ahmedabad
- Chennai
- Hyderabad
- New Delhi
- Pune
These cities are part of the pilot phase of Royal Enfield’s digital expansion plan. Depending on customer feedback and demand, the brand may extend the availability to more cities in the coming months.
How the Buying Process Works
Buying a Royal Enfield motorcycle on Amazon is designed to be as smooth and secure as possible. Here’s how it typically works:
- Visit the official Royal Enfield store page on Amazon.
Customers can browse available models, color options, and variant details. - Select the desired motorcycle and complete the booking process.
The online platform provides flexible payment options, including digital wallets, EMI, and UPI methods. - Choose your preferred dealership.
After placing the order, the customer can select a local authorized Royal Enfield dealership for final delivery. - Dealership handles delivery and after-sales.
The assigned dealership takes care of pre-delivery inspection (PDI), documentation, and future service support — ensuring that customers receive the same experience as buying directly from a showroom.
Flexible Payment Options and Easy Financing
The collaboration also brings flexible financing solutions for buyers. Through Amazon’s secure payment gateway, customers can explore:
- No-cost EMI options
- Instant payment via UPI or net banking
- Credit/debit card transactions
- Partnered finance offers (through select banks and lenders)
This digital-first approach aims to make motorcycle ownership more accessible to tech-savvy buyers who prefer transparency and simplicity.
Delivery and After-Sales Support
While the purchase process begins online, the delivery and maintenance experience remain local. Royal Enfield ensures that every customer receives their motorcycle through an authorized dealership within their city.
This means all post-purchase needs — including registration, warranty, service, and accessories — are handled by trained professionals at nearby service centers. The company believes this hybrid retail approach (online + dealership) provides the best of both worlds: convenience and reliability.
Royal Enfield’s Growing Digital Footprint
This is not the brand’s first step into e-commerce. Previously, Royal Enfield experimented with online motorcycle retail through other platforms in select cities. Encouraged by the positive response, the company is now building a more integrated and nationwide strategy.
In addition to motorcycles, customers can also buy official Royal Enfield merchandise, helmets, jackets, gloves, and accessories directly through the Amazon store. This unified online presence helps the brand reach a wider audience while maintaining its premium brand experience.
Why This Move Matters
The Indian motorcycle market is rapidly evolving, and so are the expectations of consumers. Buyers now demand transparency, ease of access, and instant availability, especially in metro and Tier-1 cities.
By partnering with Amazon, Royal Enfield is not just selling motorcycles online — it’s transforming the way people buy two-wheelers in India. This initiative sets a precedent that other manufacturers may soon follow.
Customer Benefits at a Glance
| Feature | Benefit for Customers |
| Online Availability | Book and buy bikes anytime, anywhere |
| Flexible Payments | Multiple financing and EMI options |
| Dealer Delivery | Local dealership handles paperwork and delivery |
| Accessories & Gear | Buy riding gear and bike accessories on the same platform |
| Trusted Platform | Amazon’s secure transaction system ensures safety |
| Transparent Pricing | View on-road and variant-specific pricing clearly |
