BMW Group India has achieved another major milestone in 2025, continuing its streak of consistent growth in the luxury automotive segment. The German automaker has announced its best-ever car and SUV sales of 11,978 units in the first nine months of the year, marking a 13% year-on-year increase compared to the same period in 2024.
This record performance places BMW India on track for another historic year, following its strong showing last year with 15,721 vehicles sold across both BMW and MINI brands.
Sales Highlights – Strongest Performance to Date
BMW Group India’s total sales for the first three quarters of 2025 underline its growing dominance in the premium luxury car market.
Key Figures:
- Total Sales (Jan–Sep 2025): 11,978 units
- BMW Brand: 11,510 units
- MINI Brand: 468 units
- Year-on-Year Growth: 13%
- Q3 2025 Sales: 4,204 units (+21% YoY)
Notably, September 2025 was BMW’s best-ever sales month in India, although the brand has not disclosed exact monthly figures.
The company attributes this momentum to several factors — including GST 2.0 tax reforms, rising luxury car demand in Tier-1 and Tier-2 cities, and the rapid acceptance of electric mobility among premium buyers.
Q3 2025 Performance – Double-Digit Growth
During the July–September quarter, BMW Group India sold 4,204 vehicles, registering a 21% year-on-year growth.
Of this, BMW accounted for 4,033 units, while MINI contributed 171 units. This growth was primarily driven by new product launches, improved dealership accessibility, and better financing options that have made luxury ownership more approachable.
EV Sales Surge – A 246% Growth Year-on-Year
A standout aspect of BMW’s 2025 performance has been the remarkable growth of its electric vehicle (EV) portfolio.
Between January and September 2025, BMW Group India sold 2,509 electric vehicles, marking a 246% increase compared to the same period in 2024.
Electric Vehicle Contribution:
- EVs as a % of Total Sales: 21%
- EV Units Sold (Q3 2025): 1,187
- Cumulative EV Sales in India (as of Q3 2025): Over 5,000 units
This means that one in every five BMWs sold in India during 2025 has been electric — a landmark achievement that reflects the brand’s leadership in the luxury EV market.
Luxury Electric Lineup Driving the Change
BMW’s diverse electric lineup — spanning SUVs, sedans, and luxury performance cars — has been central to its success.
Popular Electric Models:
- BMW iX1: The entry-level luxury electric SUV leading EV sales volume.
- BMW i4: A dynamic electric gran coupe appealing to urban professionals.
- BMW i7: The all-electric flagship luxury sedan redefining executive comfort.
- MINI Cooper SE: Compact, fun, and city-friendly EV gaining strong traction.
BMW’s strategy to localize charging infrastructure partnerships, coupled with inclusive EV ownership packages, has helped the brand build early trust among Indian buyers transitioning to electric luxury vehicles.
Long-Wheelbase Models – The Heart of BMW’s India Growth
Beyond electrification, the demand for long-wheelbase (LWB) models continues to surge in India, where backseat comfort and chauffeured experiences are key purchase drivers.
BMW reports that LWB variants now account for 50% of all cars sold by the company — up from 47% in the previous quarter.
Key Long-Wheelbase Contributors:
- BMW 3 Series Gran Limousine
- BMW 5 Series LWB (New-gen 2025 model)
- BMW 7 Series and i7 electric sedan
- BMW iX1 SUV (long-wheelbase variant)
Total LWB sales stood at 5,720 units in the first nine months of 2025, representing a 169% growth compared to last year. This clearly showcases BMW’s success in understanding and adapting to the unique preferences of Indian luxury buyers.
SUVs Continue to Dominate BMW’s Portfolio
BMW’s SUV lineup has long been the backbone of its success in India, and 2025 has been no different.
In the first nine months of the year, the brand sold 7,040 SUVs, registering a 19% growth year-on-year. SUVs accounted for 59% of BMW Group India’s total car sales — a reflection of the country’s ongoing shift toward premium utility vehicles.
Top Performing SUVs:
- BMW X1 – The brand’s best-seller, contributing over 30% of total sales.
- BMW X7 – The flagship SUV, holding second place in the lineup.
- BMW X5 & iX – Strong demand driven by hybrid and all-electric versions.
The combination of dynamic performance, cutting-edge technology, and road presence has made BMW’s SUV lineup the preferred choice among India’s growing luxury clientele.
MINI India – Small in Size, Big on Style
While MINI contributes a smaller share to the group’s total sales, it continues to grow steadily.
With 468 units sold in the first nine months of 2025, MINI’s popularity remains high among younger urban buyers seeking distinctive design and agile performance.
The MINI Cooper SE (electric) and MINI Countryman have been standout performers, with the electric variant in particular attracting environmentally conscious enthusiasts.
Factors Driving BMW’s Record-Breaking Growth
BMW Group India’s strong 2025 performance isn’t a coincidence — it’s the result of a carefully aligned strategy combining premium innovation, customer-centric services, and local market adaptation.
Key Growth Drivers:
- GST 2.0 Benefits: Post-reform pricing has made premium models more competitive.
- Expanded Dealership Network: 60+ touchpoints across major metros and Tier-2 cities.
- Flexible Finance and Subscription Models: Increasing accessibility for younger professionals.
- Localized Production: Models like the 3 Series, X1, and 5 Series assembled at BMW’s Chennai plant.
- Enhanced After-Sales Experience: BMW Service Inclusive and 24×7 roadside support programs.
These initiatives have strengthened the brand’s position not just as a luxury automaker but as a trusted mobility partner for Indian consumers.
Outlook – Heading Toward Another Record Year
With just one quarter remaining in 2025, BMW Group India appears set to surpass last year’s record sales of 15,721 units.
The combination of strong SUV sales, surging EV demand, and growing long-wheelbase popularity is expected to carry momentum into Q4 and beyond.
The upcoming BMW 5 Series LWB launch, along with refreshed MINI models, will likely further boost the brand’s year-end performance.
Conclusion
BMW Group India’s 2025 performance reflects a brand at the peak of its momentum. With 11,978 units sold in nine months, including a 13% YoY growth and a record EV contribution of 21%, BMW has solidified its leadership in India’s luxury automotive segment.
The company’s focus on electrification, customer experience, and tailored India-specific models demonstrates a deep understanding of evolving market trends.
As BMW continues to innovate, expand, and electrify, it’s clear that the brand’s success story in India is only just beginning — one milestone at a time.
