As Diwali approaches, automakers across India are rolling out aggressive offers to lure buyers. The combination of new GST cuts (effective from 22 September 2025) and festive consumer sentiment has created an exceptional window: discounts in many caseexceeding ₹1 lakh, and in a few models, as high as ₹3 lakh.
If you’re planning to purchase a new car this Diwali, here are 15 models that are seeing some of the deepest discounts. (These are ex-showroom discounts and benefits, typically combining cash, exchange, scrappage, or accessory packages.)
📋 List of 15 Car Models with High Diwali Discounts
Below is the list, sorted approximately by discount magnitude:
* These benefits often include combinations of cash discount, exchange bonus, scrappage support, free accessories, etc.
Why These Discounts Are Possible — and Why It’s a Good Time to Buy
- GST 2.0 reforms
The government’s revision of GST slabs for cars (from 22 September 2025) reduced tax burdens on many segments, especially sub-4 metre cars and compact vehicle Automakers are passing on these savings via higher discounts. - Festive demand surge & marketing push
Diwali is traditionally one of the best times to buy big-ticket items in India. Brands use it to clear inventory, boost sales numbers, and generate showroom footfall. - Clearing old stock / model year changes
Some discounts are especially steep for outgoing model year (MY 2024) inv1 Dealers want to clear unsold stock before newer models arrive. - Bundled incentives (exchange + scrappage + accessories)
Many of these “discounts” are not just outright cash cuts. They are a mix: exchange bonuses (trading in your old car), scrappage policy benefits, free accessories, and corporate / loyalty bonuses. This makes the effective benefit appealing without reducing list price drastically. - Competition & showroom targets
With multiple brands vying for festive-season buyers, dealers are often willing to negotiate further (in addition to published offers) to hit monthly/quarterly sales targets.
Things Buyers Should Watch Out For
- State variation & local taxes
The published discount/offers are ex-showroom / pan-India references. In your state, additional registration fees, road tax, or local levies may vary. - Variant / trim restrictions
The highest discounts often apply only to select variants (mid or higher trims, or models about to be refreshed). Earlier or base versions may not qualify. - Limited stock or dealer-level caps
Some discounts may be capped in volume or time (e.g. “only for first 20 units”). Always confirm with the dealer and get a written quote. - Hidden marketing costs
Some offers may require bundling of accessories, extended warranty, or financing through a particular lender to claim full benefit. - Fine print & exclusions
Check for terms like “only for petrol variants,” “not combinable with corporate offers,” or “not valid on demo units.”
Model Highlights & Contexts (Spotlight on Select Cars)
- Mahindra Marazzo
This three-row MPV leads the list with the highest headline discount of ~₹3 lakh. Considering its 7–8 seater utility, this becomes a compelling value proposition for families. - Skoda Kushaq / Slavia
Skoda is offering steep cuts (₹2.50 lakh on Kushaq, ₹2.25 lakh on Slavia) in an attempt to gain traction in mid-SUV / mid-sedan segmen - Mahindra XUV400 (EV)
Even electric vehicles aren’t being left out: the XUV400 sees discounts of up to ₹2.50 lakh, a strong push to accelerate EV adoptMaruti / NEXA models (Baleno, Grand Vitara, Invicto)
Maruti’s strong brand reach, combined with Ge offers, makes these discount levels attra - Honda Elevate / City
These sedans / crossover SUVs get decent cuts (₹1.27 lakh on City, ₹1.51 lakh on Elevate), making them more accessible in the - Volkswagen Taigun / Virtus
VW is also offering up to ₹1.50–1.80 lakh discounts to push penetration in India’s mid-sedan / SUV pace.
SEO & Transparency Best Practices (for Web Publishers)
To ensure the article performs well in search, and also meets AdSense / ADX criteria, follow these guidelines:
- Focus keyword & placement
Use a primary keyword such as “Diwali car discounts 2025” or “Diwali car offers India”. Use it in:
- Page title / headline
- First 100 words
- A few subheadings and once more near conclusion
- Meta description
- Page title / headline
- Secondary / LSI keywords
Incorporate related terms like: “Diwali car deals India”, “car discounts Diwali 2025”, “new car offers festival season”, “GST 2.0 car benefits”. - Original content, not copied lists
Don’t simply paste tables from other sites. Use your own phrasing, add your own commentary or warnings (as above), and cite data only when necessary. - Structured headings / subheadings (H2, H3 etc.)
Use clear headings (“Why These Discounts…”, “Watch Out For…”, “Model Highlights”). This helps readability and Google’s segment understanding. - Internal & external links
Link internally to related content on your site (car reviews, “how to choose variant”, “EV vs ICE”). Use 1–2 authoritative external links (e.g. to automaker websites, or recognized auto news) to boost credibility. - Images / charts / infographics
Use relevant photos of these car models, ideally with captions that include the model name + “Diwali discount”. Use alt text with keywords (e.g. “Kia Seltos Diwali discount India 2025”). Use appropriate licensing / rights for images. - Mobile friendliness & speed
Ensure the article loads fast, images are optimized, layout is responsive. Page speed is a ranking signal and also important for ad performance. - Avoid policy violations / adbaiting
- Do not overstuff keywords unnaturally.
- Don’t use “clickbait” false promises.
- Don’t insert too many ads above the fold — leave content first.
- Disclosure (if affiliate links are used) should be clear.
- Do not overstuff keywords unnaturally.
- Regular updates / freshness
Since offers change rapidly, include a “last updated” timestamp and revisit the article mid-festival to adjust any expired or new deals. - User value and engagement
Offer useful tips (as above: how to check variant applicability, negotiating at dealer, local taxes) so the reader gains, not just a list. That improves dwell time, shares and organic SEO.





