Hyundai Confirms Launch Of New MPV & Off-Road SUV For India

Hyundai Motor India Limited (HMIL) is gearing up for its most ambitious growth phase yet. At its first-ever Investor Day on October 15, 2025, the automaker announced an extensive roadmap that aims to transform India into a global powerhouse within Hyundai’s international operations. Backed by an investment of ₹45,000 crore, the brand plans to roll out 26 new models by FY2030, including seven all-new nameplates.

Among these, two highly anticipated models will be a brand-new MPV and a dedicated off-road SUV, marking Hyundai’s entry into completely new vehicle segments in the Indian market. This move will not only expand Hyundai’s domestic portfolio but also reinforce its position as a leader in innovation, localisation, and sustainable mobility.

A Bold Vision for 2030

Hyundai’s India strategy revolves around four major pillars — product expansion, electrification, localisation, and financial growth. The company has set its sights on becoming Hyundai Motor Company’s second-largest region globally by 2030, just after its home market in South Korea.

To achieve this, Hyundai will:

  • Introduce 26 new products, including electric vehicles, hybrids, CNG, and advanced ICE models.
  • Launch seven new nameplates across different segments, including MPV and off-road SUV categories.
  • Target a domestic market share exceeding 15% by the end of the decade.
  • Increase localisation and component sourcing from Indian suppliers.
  • Strengthen exports to contribute 30% of overall business volume.

The company also plans to cross the ₹1 lakh crore revenue mark in India by FY2030, representing a 1.5X increase from current levels.

Hyundai’s Upcoming MPV: Expanding the Family Space

Hyundai’s entry into the multi-purpose vehicle (MPV) segment is among the most significant announcements from the Investor Day. While Hyundai already offers models like the Alcazar and Creta, the MPV will allow it to directly compete with strong players such as Toyota Innova Crysta, Maruti Invicto, and Kia Carens.

Design Inspiration & Platform

The upcoming Hyundai MPV is expected to draw design inspiration from the Hyundai Staria — the futuristic people mover showcased at the Bharat Mobility Global Expo 2025. However, for cost and practicality reasons, the India-spec model could be a derivative of the Stargazer platform, optimized for local conditions.

The MPV will likely feature:

  • Flexible three-row seating (6- or 7-seater layout)
  • Large glass area for improved cabin ambience
  • Sliding rear doors or wide-opening hinged doors
  • Advanced infotainment and safety systems
  • A premium interior design akin to Hyundai’s global models

Powertrain Options

Hyundai aims to offer multiple fuel options to meet diverse customer needs. The MPV could come with:

  • A 1.5-litre turbo-petrol engine with DCT automatic
  • A 1.5-litre diesel with 6-speed AT (for fleet and long-distance buyers)
  • A possible strong-hybrid variant later in the lifecycle

The hybrid or CNG option would give Hyundai an advantage in terms of efficiency and running costs, appealing to family buyers and commercial operators alike.

The Off-Road SUV: A New Adventure Chapter

Perhaps the most exciting announcement from Hyundai’s roadmap is its plan to enter the off-road SUV space. This upcoming model will sit in the midsize SUV category — positioned between the Creta and Tucson — but will feature rugged design cues and genuine off-road capabilities.

Expected Design & Mechanical Setup

The new off-road SUV will be monocoque-based rather than body-on-frame, which means it won’t be a direct rival to the Mahindra Thar or Force Gurkha. Instead, Hyundai appears to be targeting a more refined lifestyle SUV audience, similar to how the Jeep Compass Trailhawk or Toyota Corolla Cross approach the market.

Key features expected:

  • High ground clearance (200–220 mm)
  • Advanced all-wheel-drive system (AWD)
  • Terrain management modes (Sand, Mud, Snow)
  • Rugged design with skid plates and cladding
  • Chunky tyres and short overhangs for off-road angles

Hyundai’s global SUV DNA — proven with models like the Santa Fe and Palisade — will influence the Indian off-roader’s design. Expect bold proportions, LED matrix lighting, roof rails, and a tail-mounted spare wheel for added visual appeal.

Focus on Electrification: India’s First Dedicated Electric SUV

By 2027, Hyundai will introduce India’s first locally manufactured dedicated electric SUV, built from the ground up for Indian and global markets. This EV will be based on a new-generation modular electric architecture, focusing on:

  • 500+ km range per charge
  • Fast-charging support up to 350 kW
  • Advanced battery pack from local Tata Group gigafactory collaboration
  • ADAS Level 2 and 3 safety technologies

This vehicle will spearhead Hyundai’s eco-friendly mobility drive, which aims for 50% of its portfolio to be electric, hybrid, or CNG-powered by FY2030.

Genesis Luxury Brand Finally Coming to India

After years of speculation, Hyundai has confirmed that its luxury division Genesis will officially enter the Indian market by 2027. Initially, the brand will introduce models through a digital-first sales experience and boutique dealerships in major metros like Mumbai, Delhi, and Bengaluru.

Genesis will likely begin with two premium models:

  • A luxury sedan positioned against BMW 3 Series and Mercedes-Benz C-Class
  • A premium electric SUV targeting the Lexus NX and Volvo XC60

This move will mark Hyundai’s entry into the luxury automotive segment in India for the very first time, further diversifying its brand portfolio.

Manufacturing & Localisation Drive

To support this expansive product plan, Hyundai is enhancing its manufacturing infrastructure with a Software Defined Factory (SDF) approach. This transformation will allow flexible, automated production across petrol, diesel, hybrid, and EV platforms — all within the same facility.

Localisation will play a critical role, with Hyundai aiming to source a significant percentage of its components, batteries, and EV systems from within India. The upcoming Talegaon plant (formerly GM India) will also contribute to capacity expansion and export operations.

By leveraging local suppliers and digital manufacturing, Hyundai intends to improve cost efficiency while maintaining its reputation for global build quality.

Expanding Sales Network & Rural Penetration

Hyundai plans to grow its reach dramatically across India. The company aims to:

  • Cover 85% of India’s districts by 2030
  • Achieve 30% of total sales from rural markets
  • Enhance after-sales and digital service accessibility

This expansion strategy will ensure that new models, especially the MPV and off-road SUV, reach a wider range of customers — from metro cities to emerging towns.

Financial Goals & Market Outlook

On the business front, Hyundai is aiming for robust financial growth:

  • Revenue target: ₹1 lakh crore by FY2030
  • Revenue growth: 1.5× compared to FY2024
  • Utility vehicle share: 80% of total sales
  • Export contribution: 30% of total production

With SUVs already dominating its lineup, Hyundai’s new launches — including the off-road SUV and MPV — will further solidify its leadership in India’s utility vehicle market.

Conclusion

Hyundai’s announcement marks the beginning of an aggressive new chapter in its India journey. From a new MPV designed for large families to a purpose-built off-road SUV aimed at adventure seekers, the brand’s upcoming product line shows clear intent to dominate every key segment.

With strong localisation, future-ready manufacturing, and a bold focus on electrification, Hyundai is positioning itself not just as a carmaker — but as a complete mobility solutions provider for the future of Indian roads.

As 2027 and beyond approach, one thing is certain: Hyundai’s Indian story is only getting started, and the next few years promise to be the brand’s most exciting yet.

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