India’s Two-Wheeler Market Hits Lifetime High in October 2025
India’s two-wheeler industry delivered a record-breaking performance in October 2025, crossing 31 lakh retail units for the first time. This growth was driven by strong festive demand, favorable rural sentiment, and new GST tax reforms that boosted affordability and confidence among buyers.
Dealers across India described this as the best festive season in recent years, with impressive demand for commuter motorcycles, scooters, and electric vehicles (EVs) alike.
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Two-Wheeler Retail Sales Overview – October 2025
| Parameter | Value (Oct 2025) | Growth |
|---|---|---|
| Total Retail Sales | 31,49,846 units | +51.76% YoY |
| Sales (Oct 2024) | 27,75,578 units | — |
| Sales (Sept 2025) | 12,87,735 units | +144.6% MoM |
| YTD FY’25 Sales | 1,19,94,390 units | +12.63% YoY |
Key Drivers:
✅ Festive season demand boost
✅ Increased liquidity in rural and urban areas
✅ Positive GST reforms improving affordability
✅ Surge in EV adoption and consumer financing
Brand-Wise Two-Wheeler Performance (October 2025)
1. Hero MotoCorp – Retains Market Leadership
- Sales: 9,94,787 units
- Market Share: 31.58%
- YoY Growth: +72.17% (vs 5,77,678 in Oct 2024)
Hero MotoCorp continued its dominance with impressive festive sales. The launch of the 2026 Hero Xtreme 160R is expected to further accelerate growth in coming months.
2. Honda Motorcycle & Scooter India
- Sales: 8,21,976 units
- YoY Growth: +47.75% (from 5,56,209 units)
Honda recorded strong double-digit growth, with scooters like Activa and bikes like Shine 125 performing exceptionally well.
3. TVS Motor Company
- Sales: 5,58,075 units
- YoY Growth: +57.86%
TVS gained momentum across both rural and metro markets with strong demand for the Apache and Jupiter lineup.
4. Bajaj Auto
- Sales: 3,23,713 units
- YoY Growth: +40.18%
Although sales improved significantly, Bajaj’s market share dipped to 10.28% (from 11.13%). Anticipation for the next-gen Bajaj Chetak has buyers waiting for new launches.
5. Royal Enfield
- Sales: 1,44,615 units
- YoY Growth: +47.33%
Royal Enfield reported strong sales across urban India, driven by continued love for models like Classic 350 and Hunter 350.
6. Suzuki Motorcycle India
- Sales: 1,35,715 units
- YoY Growth: +26.73%
Suzuki continues to show steady improvement, supported by models like the Access 125 and Burgman Street.
Electric Two-Wheeler Market – October 2025
India’s electric two-wheeler (E2W) sector continues to evolve, though performance varied across brands.
| Brand | Oct 2025 Sales | Oct 2024 Sales | YoY Change |
|---|---|---|---|
| Ather Energy | 92,359 | 68,461 | +34.89% |
| Ola Electric | 16,036 | 41,843 | -61.68% |
| Greaves Electric (Ampere EV) | 7,629 | 3,990 | +91.24% |
| Classic Legends | 6,922 | — | — |
| Piaggio | 3,666 | — | — |
| Others | 16,252 | 13,587 | +19.62% |
Ather Energy Leads EV Sales
Ather continued to dominate with 92,359 units, outperforming all competitors. Its latest lineup has become popular in Tier 1 and Tier 2 cities.
Ola Electric Faces Decline
Ola Electric saw a major drop to 16,036 units, down from 41,843 units last year — indicating rising competition and changing consumer preferences.
Emerging EV Players
Greaves Electric and other smaller players posted solid gains, indicating a diversified and maturing EV ecosystem.
Conclusion
October 2025 stands as a milestone month for India’s two-wheeler industry, surpassing 31 lakh retail sales for the first time ever.
With Hero MotoCorp, Honda, and TVS leading the charge, the market’s strong growth reflects consumer optimism, improved liquidity, and supportive GST reforms.
While Ola Electric’s slowdown shows market saturation in some EV segments, rising brands like Ather and Greaves prove that innovation and trust still drive the EV revolution.
Looking ahead, continued festive momentum, government incentives, and new model launches could propel the industry toward another record-breaking quarter.
