In a landmark move for India’s motorcycle market, Jawa and Yezdi Motorcycles have gone digital. The two iconic brands, known for their retro-inspired designs and strong performance heritage, are now officially available on Amazon India, revolutionizing how riders can explore and purchase motorcycles.
With this integration, buyers can browse, book, and even complete their motorcycle purchase journey entirely online — a first-of-its-kind step for a heritage two-wheeler brand in India. The move comes at a time when digital retail is becoming central to the automobile industry, offering customers convenience, transparency, and trust backed by local dealerships.
A Milestone for Jawa and Yezdi
Classic Legends, the company behind the Jawa and Yezdi revival, has announced that the full lineup of its 350cc motorcycles is now available through Amazon’s e-commerce platform.
This includes the following models:
- Jawa 350
- Jawa 42
- Jawa 42 FJ (Forty Two Firecracker Edition)
- Jawa 42 Bobber
- Jawa Perak
- Yezdi Adventure
- Yezdi Scrambler
By partnering with Amazon, the brand aims to bring its motorcycles closer to potential buyers across India, especially in markets where dealership access is limited.
Customers can explore model variants, select their preferred color, and place a booking online — all while enjoying financing, cashback offers, and EMI options available through Amazon’s payment system.
Nationwide Reach with Dealer-Backed Support
According to Classic Legends, the digital retail program currently includes 40 dealerships spread across 30+ Indian cities, covering almost every major region in the country.
The initiative ensures that every purchase made online is fulfilled and serviced by the nearest authorized dealership, maintaining the same pre-delivery inspection and warranty coverage as offline sales.
States Covered Under the Program
- South India: Karnataka, Tamil Nadu, Telangana
- North India: Rajasthan, Uttar Pradesh, Haryana, Punjab, Jammu & Kashmir, Uttarakhand
- East India: West Bengal, Odisha, Assam, Jharkhand, Chhattisgarh, Manipur
- West India: Maharashtra, Gujarat
With plans to expand this network in the coming months, Classic Legends intends to make online motorcycle buying accessible in every major state and union territory across India.
Amazon + Flipkart = Dual Online Presence
The Amazon tie-up follows the brand’s earlier move to list its products on Flipkart, making Jawa and Yezdi the first Indian motorcycle manufacturers to have an active retail presence across both major e-commerce platforms.
While Amazon covers regions such as Delhi, Chennai, Hyderabad, Pune, and Ahmedabad, Flipkart caters to buyers in Mumbai, Bengaluru, Gurugram, Kolkata, and Lucknow, effectively covering India’s top ten metropolitan cities.
This dual-platform strategy enhances visibility and offers flexibility for customers, regardless of their preferred shopping platform.
Digital Buying Experience — How It Works
Buying a Jawa or Yezdi motorcycle online is designed to be simple and intuitive.
Step-by-Step Process:
- Visit the Official Brand Store Page on Amazon India.
- Select your preferred model and color variant.
- Choose dealership location for delivery and service support.
- Confirm payment or booking amount using digital methods, EMI, or credit options.
- The nearest authorized dealer contacts the customer to complete the registration, insurance, and documentation process.
- Delivery is scheduled as per the buyer’s preference — either home delivery or dealership handover.
Through this hybrid retail model, Jawa and Yezdi ensure that while the buying journey begins online, the ownership experience remains personalized and local.
Financing and Cashback Benefits
To make online buying even more accessible, both Amazon and Flipkart are offering exclusive launch offers for Jawa and Yezdi motorcycles. These include:
- No-cost EMI plans through leading banks.
- Cashback on select credit card purchases.
- Exchange bonuses and limited-time accessories discounts.
The integration of financing options allows customers to complete their motorcycle booking without needing to visit a dealership, reflecting the growing shift toward digital-first vehicle transactions.
GST Cut Makes the Lineup More Affordable
In addition to online retail, Classic Legends has also passed on the benefits of the recent GST rate reduction to its customers.
The Goods and Services Tax (GST) for motorcycles with engines under 350cc was reduced from 28% to 18% in September 2025, resulting in noticeable price cuts across the entire Jawa and Yezdi portfolio.
Updated Price Range (Ex-showroom, Approximate):
| Model | Old Price | New Price After GST Cut |
| Jawa 350 | ₹2.15 lakh | ₹1.95 lakh |
| Jawa 42 | ₹1.97 lakh | ₹1.78 lakh |
| Jawa 42 Bobber | ₹2.25 lakh | ₹2.03 lakh |
| Jawa Perak | ₹2.14 lakh | ₹1.89 lakh |
| Yezdi Adventure | ₹2.16 lakh | ₹1.94 lakh |
| Yezdi Scrambler | ₹2.07 lakh | ₹1.85 lakh |
The GST reduction not only improves affordability but also strengthens Jawa and Yezdi’s position against competitors like Royal Enfield Classic 350 and Honda CB350, especially in the mid-capacity retro motorcycle segment.
Why This Move Is a Game-ChangerThe decision to list motorcycles on Amazon is more than just a convenience feature — it represents a shift in India’s automotive retail ecosystem.
1. Digital Transparency
Customers can compare prices, specifications, and features without pressure from sales representatives. It ensures greater transparency and trust in the purchase process.
2. Wider Accessibility
Many smaller cities and towns don’t have dedicated Jawa or Yezdi showrooms. Online availability bridges this gap, allowing riders in remote areas to order motorcycles directly through verified channels.
3. Ease of Financing
Partnering with Amazon’s digital payment network brings instant approval options, making it easier for buyers to finance their dream bike without lengthy paperwork.
4. Dealer Integration
Despite being online-first, the process keeps dealers actively involved — ensuring buyers get proper pre-delivery checks, registration, and warranty service.
Future Expansion Plans
Classic Legends aims to bring even more of its ecosystem online. The company plans to introduce:
- Online test ride booking
- Digital accessories configurator
- Direct-to-home delivery in Tier 2 & 3 cities
- Integration with used bike exchange programs
Additionally, with the success of online availability for Jawa and Yezdi, industry analysts believe that BSA Motorcycles, another brand under the Classic Legends umbrella, may follow a similar digital retail route in the future.
Customer Response So Far
Initial reactions from enthusiasts and existing Jawa owners have been highly positive. Social media posts indicate excitement about being able to browse, book, and pay online while still dealing with local dealerships for physical delivery and after-sales support.
Many see this as a modern twist on nostalgia — merging the vintage charm of Jawa and Yezdi motorcycles with the convenience of online shopping. It also aligns with the increasing comfort Indian consumers have in making high-value purchases online.
Conclusion
The arrival of Jawa and Yezdi Motorcycles on Amazon India signals a major evolution in the Indian motorcycle market. By combining digital convenience with traditional dealership reliability, the brands are pioneering a hybrid retail model that could soon become the industry standard.
From the Jawa 42 Bobber’s bold styling to the Yezdi Adventure’s off-road spirit, every motorcycle is now just a few clicks away — backed by easy financing, GST price benefits, and authorized service support.
For riders who value both nostalgia and innovation, this marks a new chapter in the timeless journey of Jawa and Yezdi — where classic craftsmanship meets digital convenience.
