Maruti Suzuki, India’s largest carmaker, has kicked off the festive season on an unprecedented high, registering over 1.65 lakh deliveries in just the first eight days of celebrations. This marks the company’s strongest start to the festive period in more than a decade, fueled by strong consumer demand, reduced GST rates, and attractive festive offers rolled out from September 22.
The brand now expects total festive deliveries to cross the 2 lakh mark before the season ends, highlighting the extraordinary momentum in India’s passenger vehicle market this year.
Record Festive Deliveries
- First 8 days festive sales: Over 1.65 lakh units delivered.
- Expected total festive season sales: Around 2 lakh units.
- Pending deliveries: Nearly 2.50 lakh units.
- Confirmed bookings: Over 3.50 lakh units across all categories.
This surge in numbers underscores Maruti Suzuki’s unmatched popularity and strong product pipeline, especially in the SUV and small car segments.
September Sales Dip – Logistics Over Demand
Interestingly, while festive demand surged, domestic dispatches in September 2025 fell 8.3% year-on-year to 1,35,711 units.
The company clarified that the decline was due to logistical constraints rather than weaker demand.
- Extended trailer turnaround cycles.
- Delays in consignments headed to southern states.
Maruti Suzuki expects supply schedules to normalize by October 10, ensuring smooth festive deliveries.
Key Contributors to Festive Bookings
1. Maruti Suzuki Victoris
- The newly launched Victoris has emerged as one of the hottest products this season.
- Over 25,000 bookings recorded in a short span.
- Waiting period: Close to 10 weeks due to overwhelming demand.
2. Maruti Suzuki Grand Vitara
- Continues to be a steady performer.
- Over 500 daily bookings during the festive period.
- Strong appeal in the premium SUV segment.
Segment-Wise Sales Trends
SUV Sales – A Major Growth Driver
- SUVs recorded a 32% rise compared to the April–August average.
- September volumes: 1,32,820 units.
- Strong demand across the Victoris, Grand Vitara, Brezza, and Fronx.
Small Cars – Revival in Demand
- Bookings surged by 50% year-on-year in metropolitan cities.
- Price cuts due to GST 2.0 revisions attracted new buyers.
- Alto, Swift, and Baleno led the surge, reaffirming Maruti’s dominance in entry and compact segments.
This revival indicates that while SUVs are leading the market, small cars remain crucial to India’s mobility landscape.
Export Growth – A Silent Strength
Maruti Suzuki’s export business also had a stellar September:
- Exports in September 2025: 42,204 units.
- Year-on-Year Growth: 52.2%.
- Cumulative exports in FY2026 so far: Over 2.7 lakh units.
- Annual target: 4 lakh units – well on track.
EV Exports Rising
- 6,068 units of the e-Vitara shipped from the Gujarat plant between August and September.
- The electric SUV will soon be launched in India, but export orders have already boosted volumes.
South Asia Demand
- September alone saw a record 1,120 units shipped to South Asian markets.
- Growing regional demand underlines Maruti’s expanding global footprint.
GST 2.0 and Festive Schemes – Boosting Demand
The GST 2.0 reforms played a major role in this sales momentum.
- Lower GST rates reduced prices across hatchbacks, sedans, and SUVs.
- Festive schemes such as exchange bonuses, cash discounts, and low-interest EMI options further enhanced affordability.
Combined with a festive buying sentiment, these factors resulted in record-breaking bookings and deliveries.
Why This Festive Season Matters
- Consumer Sentiment – Rising incomes and festive confidence are driving vehicle purchases.
- Supply Chain Normalization – Post-COVID bottlenecks have eased, enabling record deliveries.
- Strong Product Lineup – With launches like Victoris and steady performers like the Grand Vitara, Maruti Suzuki has offerings across all categories.
- Export Expansion – Overseas growth ensures balanced performance beyond domestic demand.
- EV Transition – The export of the e-Vitara shows Maruti Suzuki’s readiness for the electric future.
Market Impact
Maruti Suzuki’s strong festive season performance is expected to:
- Reinforce its market leadership in India.
- Put pressure on rivals to accelerate launches and festive schemes.
- Strengthen India’s position as an automotive hub with rising exports.
- Push faster adoption of SUVs and EVs as mainstream categories.
FAQs
Q1: How many cars did Maruti Suzuki deliver in the first 8 days of the festive season 2025?
Maruti Suzuki delivered over 1.65 lakh cars.
Q2: Which Maruti Suzuki models are driving festive demand?
The Victoris (25,000+ bookings) and the Grand Vitara (500+ daily bookings) are leading the charge.
Q3: Why did Maruti’s domestic sales dip in September 2025?
Due to logistical delays in southern states, not because of weak demand.
Q4: How are Maruti’s exports performing?
Exports grew 52.2% YoY in September, with 42,204 units shipped, including the e-Vitara EV.
Q5: What is Maruti Suzuki’s export target for FY2026?
The company is targeting 4 lakh units, with 2.7 lakh already dispatched in the first half.
Conclusion
The festive season of 2025 has proven to be a record-breaking period for Maruti Suzuki, with 1.65 lakh deliveries in just eight days and bookings soaring past 3.5 lakh units. Despite a temporary dip in September dispatches due to logistical challenges, demand remains stronger than ever.
With SUVs surging, small cars reviving, exports booming, and EV shipments gaining traction, Maruti Suzuki is set to not only close this festive season on a historic high but also reinforce its long-term leadership in India’s automotive landscape.
