India’s largest carmaker, Maruti Suzuki, has achieved a major milestone in its after-sales journey by inaugurating its 5,000th Arena Service touchpoint in the country. The new state-of-the-art facility, located in Coimbatore, Tamil Nadu, is spread over 3,200 square metres and marks a significant expansion of Maruti Suzuki’s commitment to accessible, reliable, and quality car servicing across India.
The event was inaugurated by Ram Suresh Akella, Executive Officer – Service, and Mr. Takahiro Shiraishi, Executive Vice President – Service. Their presence underscores the brand’s deep focus on enhancing customer satisfaction through service excellence and technological upgrades.
A Strategic Milestone for Maruti Suzuki Arena Network
The 5,000th Arena facility in Coimbatore is more than just a new workshop — it symbolizes Maruti Suzuki’s extensive outreach and customer-centric strategy. The company’s Arena retail channel, launched in 2017, has been instrumental in reshaping the customer experience across sales and after-sales operations.
Over the past eight years, Arena outlets have become Maruti Suzuki’s modern face, offering customers:
- Digitized showrooms with interactive displays
- Uniform service experience across cities
- Quick service bays for express maintenance
- Advanced diagnostic tools for accurate inspections
The Coimbatore touchpoint is equipped with four service bays and four body repair bays, ensuring faster turnaround times and comprehensive maintenance capabilities.
This facility will cater to both urban and suburban customers, reaffirming the brand’s goal to offer proximity and convenience to its vast customer base.
Maruti Suzuki’s Expanding Service Footprint: By the Numbers
With the addition of this latest service point, Maruti Suzuki’s total service network now stands at:
- 5,640 service touchpoints
- Spanning across 2,818 cities and towns in India
This massive scale allows the brand to reach nearly every part of the country — from major metros to remote rural districts.
The company’s service network can collectively handle over 30 million vehicles annually, a testament to Maruti Suzuki’s robust infrastructure and trained manpower.
Strong Service Performance in FY2024-25
In the financial year 2024–25, Maruti Suzuki set a new record by servicing over 27 million vehicles, the highest ever in its history.
Even in the first half of FY2025–26 (April–September 2025), the company has already serviced 14 million vehicles, showing consistent growth in customer engagement and service volume.
This consistent rise in service numbers reflects the trust Indian car owners place in Maruti Suzuki’s reliability, affordability, and availability of genuine parts.
Leadership Commentary: Customer-Centric Vision at the Core
During the inauguration, Hisashi Takeuchi, Managing Director and CEO, Maruti Suzuki India Limited, highlighted the brand’s ongoing commitment to its customers, stating:
“At Maruti Suzuki, we believe that easy access to trusted service is fundamental to a hassle-free ownership experience. Customers value proximity, affordability, genuine parts, and above all, the speed at which we resolve issues. Our expanding service network ensures faster and more reliable care, wherever they are. It is our consistent endeavor to be by the side of our customers, and we extend our heartfelt gratitude to all our dealer partners for their continued support in building this robust and expansive service network.”
His statement perfectly encapsulates Maruti Suzuki’s strategy — prioritizing customer convenience and service efficiency as central pillars of its long-term success.
Advanced Tools and Modern Infrastructure
The newly inaugurated Coimbatore Arena facility is equipped with modern diagnostic tools, alignment machines, and body repair technology that ensure precision in every service operation.
Highlights include:
- Digitized vehicle health check systems
- Quick service bays for 60-minute maintenance jobs
- Advanced paint booths and dent-repair bays
- Genuine parts and lubricants inventory on-site
These upgrades align with Maruti Suzuki’s goal to reduce waiting times and increase first-time fix rates, thereby boosting customer satisfaction.
Digital Integration: The Future of Car Servicing
Maruti Suzuki continues to evolve its after-sales operations with a strong focus on digital transformation. The company’s Maruti Care mobile app allows customers to:
- Book services online
- Track vehicle status in real time
- Receive service cost estimates
- Schedule doorstep pickup and drop facilities
Moreover, digital service history is automatically stored, enabling technicians to provide personalized maintenance recommendations. This data-driven approach ensures transparency, trust, and efficiency at every step of the customer journey.
Arena vs. Nexa: Dual Brand Strength
Maruti Suzuki’s Arena and Nexa retail formats operate parallelly but cater to different segments of buyers.
While Nexa focuses on premium experiences with models like Baleno, Ciaz, and Grand Vitara, the Arena channel serves mass-market customers with high-selling models like:
- Alto K10
- WagonR
- Swift
- Dzire
- Ertiga
- Brezza
With 5,000+ Arena touchpoints and 480+ Nexa outlets, Maruti Suzuki has built the largest and most accessible retail ecosystem in India’s automotive industry.
Why After-Sales Service is Maruti Suzuki’s Strength
Maruti Suzuki’s market leadership isn’t just about sales — it’s deeply rooted in service trust.
Here’s why the company leads the after-sales segment:
- Widest Service Reach:
No other brand offers comparable accessibility in Tier-2 and Tier-3 towns. - Affordable Maintenance:
Competitive pricing for parts and labor makes ownership economical. - Genuine Spare Availability:
Over 3,000 authorized parts suppliers ensure timely spares nationwide. - Trained Technicians:
Over 35,000 trained technicians ensure standardized quality service. - Customer-Centric Programs:
Annual service camps, doorstep checkups, and loyalty benefits create long-term trust.
Impact on Indian Car Ownership Experience
For millions of Indians, the ease of maintaining a Maruti Suzuki vehicle has been a key reason behind their brand loyalty.
In a country where long-distance driving and varying road conditions are common, service accessibility directly impacts ownership satisfaction.
By crossing the 5,000-facility milestone, Maruti Suzuki ensures that even remote customers are never far from assistance — a critical advantage in India’s diverse geography.
Future Outlook: Service Beyond Boundaries
Looking ahead, Maruti Suzuki aims to:
- Expand its EV-ready workshops for upcoming electric models
- Introduce AI-assisted diagnostics for faster issue detection
- Increase doorstep service coverage across semi-urban clusters
- Achieve zero downtime in parts supply chain using predictive logistics
These steps will help the company maintain its leadership in India’s post-sales service ecosystem, especially as the nation transitions toward hybrid and electric mobility.
Conclusion: Customer First, Always
The inauguration of the 5,000th Maruti Suzuki Arena facility marks more than just a number — it represents the company’s unwavering commitment to customer satisfaction, accessibility, and reliability.
From Coimbatore to Kashmir, Maruti Suzuki’s expanding service network embodies its promise of “Trust, Technology, and Transparency.”
As the company continues to service millions of vehicles annually, its focus on human touch backed by modern technology ensures that India’s favorite car brand remains by the customer’s side — wherever the road takes them.
