The Indian auto industry has entered its busiest season of the year, and Maruti Suzuki India Limited (MSIL) is leading the charge with record production numbers. In September 2025, the automaker rolled out 2,01,915 units, marking a 26% year-on-year growth compared to the same month last year.
With rising festive demand, lower GST 2.0 tax benefits, and a more optimistic consumer mood, Maruti Suzuki has strategically scaled up production across its popular hatchbacks, sedans, SUVs, and vans. Adding to the momentum, the company has also begun exporting its first all-electric SUV – the e Vitara – to overseas markets.
This combination of increased output and EV exports highlights Maruti Suzuki’s ability to balance domestic festive demand with global ambitions.
Production Growth in September 2025
In September 2025, Maruti Suzuki’s production touched 2,01,915 units, compared to 1,59,743 units in September 2024. This represents an impressive 26% increase, reflecting higher demand during the festive months.
Breaking it down:
- Compact cars – Swift, Baleno, Dzire, and Celerio accounted for 93,301 units, up from just over 68,000 units last year.
- Utility vehicles – Brezza, Ertiga, and Fronx contributed nearly 80,000 units, compared to around 62,700 units in September 2024.
- Entry-level hatchbacks – Alto and S-Presso posted modest gains with 12,318 units.
- Eeco van – Continued its steady demand with 13,201 units, slightly up from the previous year.
- Super Carry LCV – Witnessed growth at 3,599 units, compared to 3,034 units last year.
- Ciaz sedan – Missing from production this year, compared to 1,687 units built last year.
This production surge ensures that Maruti Suzuki dealers across India are well-stocked to meet the rising festive demand.
Domestic Sales and Market Trends
Total sales in September 2025 stood at 1,89,665 units, a growth of 3% year-on-year. However, domestic passenger vehicle sales dipped by 8%, clocking 1,32,820 units.
This indicates that while festive demand is robust, competition from rivals and shifting consumer preferences toward SUVs and EVs is reshaping the domestic sales mix. Maruti Suzuki’s strong lineup of compact cars and SUVs continues to dominate, but its upcoming EV plans are expected to give the brand a futuristic edge.
The e Vitara – Maruti Suzuki’s First Electric SUV
The highlight of 2025 for Maruti Suzuki is undoubtedly the e Vitara, its first battery-powered SUV. Built at the company’s Gujarat facility, the e Vitara has already made its global debut with over 6,000 units exported to Europe and the UK between August and September.
Features and Platform
- Based on the new Heartect e platform.
- Two battery pack options expected for international and domestic markets.
- Zero-emission driving designed to meet global EV safety and performance standards.
The India launch is scheduled for early 2026, with the e Vitara expected to become a key player in the emerging EV segment. The SUV will also spawn a Toyota sibling model, likely branded as the Urban Cruiser BEV, further strengthening the Indo-Japanese partnership.
Why e Vitara Exports Matter
The export of over 6,000 e Vitaras marks a strategic milestone:
- Global Showcase – Positions Maruti Suzuki as a serious EV contender in advanced markets.
- Brand Image – Strengthens Suzuki’s eco-friendly and innovative reputation worldwide.
- Testing Grounds – Overseas feedback will help refine the product before its India launch.
- Future Preparedness – Paves the way for Maruti Suzuki’s broader EV portfolio.
By prioritizing exports first, Maruti Suzuki is signaling its intent to compete in global EV markets while preparing for domestic rollout.
Festive Season Strategy
The September production surge is aligned with the festive season, traditionally the peak period for auto sales in India. With:
- GST 2.0 tax benefits reducing vehicle prices,
- higher consumer sentiment in urban and rural markets,
- and attractive festive finance and exchange schemes,
Maruti Suzuki is well-positioned to capture demand across segments, from budget hatchbacks to SURYGUThe Road Ahead – EV Expansion and Domestic Demand
Maruti Suzuki’s focus on balancing current festive demand with future EV ambitions shows a clear two-pronged strategy:
- Short Term (2025–2026) – Meet festive and domestic demand with strong output of best-selling models like Swift, Baleno, Brezza, and Ertiga.
- Medium Term (2026 Onward) – Roll out the e Vitara and additional EV models, supported by the Suzuki–Toyota alliance.
This dual approach ensures that Maruti Suzuki stays relevant in the current mass-market landscape while gradually transitioning toward electric mobility leadership.
FAQs
Q1: How many vehicles did Maruti Suzuki produce in September 2025?
Maruti Suzuki produced 2,01,915 units, up 26% from September 2024.
Q2: Which models contributed most to production growth?
Compact cars like Swift, Baleno, Dzire, and Celerio led the charge with 93,301 units. SUVs like Brezza, Ertiga, and Fronx also saw strong growth.
Q3: What is the e Vitara?
The e Vitara is Maruti Suzuki’s first all-electric SUV, built on the Heartect e platform, with two battery options. It will launch in India in early 2026.
Q4: Where has the e Vitara been exported so far?
Over 6,000 units have been shipped to the UK and Europe.
Q5: When will the e Vitara launch in India?
The official launch is expected in early 2026, after its global rollout.
Conclusion
Maruti Suzuki’s September 2025 production milestone reflects its strong festive season strategy and its ability to adapt to changing consumer preferences. With over 2 lakh units produced and the first export batch of 6,000+ e Vitaras shipped overseas, the company is preparing for both immediate demand and a sustainable electric future.
The festive season will continue to drive showroom traffic for popular hatchbacks and SUVs, but the upcoming e Vitara signals a transformative shift. As India embraces electric mobility, Maruti Suzuki is positioning itself not just as the country’s largest automaker, but also as a pioneer in accessible EVs for both domestic and global markets.
