Royal Enfield has taken a bold new step into the digital era of motorcycle retailing. The iconic Indian motorcycle manufacturer has announced the availability of its 350cc range on Amazon India, bringing its most popular models directly to online buyers. With this move, Royal Enfield is blending its rich heritage of craftsmanship with the modern ease of e-commerce — a combination that’s sure to excite enthusiasts across the country.
This new initiative makes Royal Enfield motorcycles available to riders in 10 major Indian cities, strengthening the brand’s digital presence and customer reach. Buyers can now enjoy the convenience of exploring, booking, and buying their favorite 350cc motorcycle from the comfort of their homes, with complete support from authorized dealerships for delivery, finance, and after-sales service.
Expanding Digital Presence in India
Until recently, motorcycles were considered a category that required in-person interaction, test rides, and dealership visits. However, Royal Enfield’s latest move challenges this norm by offering a seamless digital buying experience.
Through the partnership with Amazon India, the company now provides a dedicated brand page where customers can:
- Browse all 350cc motorcycle models
- Customize their preferred color and variant
- Check on-road pricing and EMI options
- Complete booking through secure digital payments
Once booked, the motorcycle is assigned to the nearest authorized dealership, ensuring buyers continue to receive local after-sales service and warranty coverage. This hybrid model — combining digital convenience with offline assurance — demonstrates Royal Enfield’s evolving retail strategy.In the initial rollout, the Amazon partnership covers five major cities:
- Ahmedabad
- Chennai
- Hyderabad
- New Delhi
- Pune
Meanwhile, the brand’s presence across another five major metros — Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai — continues through its other digital channel.
Together, these 10 cities represent India’s largest motorcycle markets, where Royal Enfield continues to enjoy exceptional popularity among both young riders and seasoned enthusiasts.
Complete 350cc Lineup Now Online
Royal Enfield’s 350cc motorcycles form the backbone of its lineup, offering a perfect mix of performance, nostalgia, and modern engineering. Every model caters to a different rider profile, yet all share the brand’s timeless design DNA.
1. Classic 350
The Classic 350 remains one of the most beloved motorcycles in India. With its retro design, thumping single-cylinder engine, and smooth power delivery, it symbolizes Royal Enfield’s old-school charm with modern reliability. It’s now available online starting at ₹1.81 lakh (ex-showroom) after the recent GST rate reduction.
2. Bullet 350
A motorcycle that needs no introduction — the Bullet 350 stands as the oldest continuously produced motorcycle in the world. Known for its rugged simplicity and unmatched road presence, the Bullet 350 continues to be a symbol of strength and pride for millions of riders.
3. Hunter 350
The Hunter 350 brings a younger, sportier flavor to Royal Enfield’s range. Compact, agile, and urban-focused, it’s designed for riders who want everyday practicality with an unmistakable Enfield soul. Its success among first-time buyers has helped expand the brand’s reach to a new generation.
4. Goan Classic 350
Inspired by coastal vibes and custom bobber styling, the Goan Classic 350 is the most flamboyant of the lineup. Its colorful design, wide handlebar, and laid-back stance make it a lifestyle motorcycle that turns heads wherever it goes.
5. Meteor 350
The Meteor 350 is the cruiser in the family, perfect for long-distance touring. Equipped with a comfortable seat, refined engine, and Bluetooth navigation system, it appeals to riders who love covering miles on open highways.
Convenience and Trust: The Amazon Edge
Royal Enfield’s tie-up with Amazon is more than just an online listing — it’s a carefully designed experience. The platform allows customers to:
- Compare models, specs, and colors
- Book instantly using digital payment options or easy EMI
- Schedule delivery through the nearest dealership
- Receive doorstep updates on booking and delivery status
Importantly, the delivery, registration, and servicing remain managed by authorized dealerships, ensuring that every motorcycle continues to come with official warranty and service coverage. This hybrid fulfillment model keeps customer trust intact while offering modern buying comfort.
Accessories, Riding Gear, and Merchandise
In addition to motorcycles, the Royal Enfield brand page on Amazon offers a wide selection of:
- Genuine motorcycle accessories
- Riding jackets, gloves, and helmets
- Official Royal Enfield merchandise including T-shirts, travel bags, and collectibles
This one-stop shopping experience allows enthusiasts to build their dream riding setup while purchasing the motorcycle itself — something previously limited to physical stores.
Impact of the GST Rate Cut
The timing of Royal Enfield’s e-commerce expansion aligns perfectly with the government’s revised GST policy for two-wheelers. In September 2025, the GST rate for motorcycles under 350cc was reduced from 28% to 18%, leading to a noticeable price drop across the brand’s lineup.
Revised Price Highlights (Ex-Showroom)
| Model | Previous Price | New Price (After GST Cut) |
| Classic 350 | ₹1.97 lakh | ₹1.81 lakh |
| Bullet 350 | ₹1.73 lakh | ₹1.58 lakh |
| Hunter 350 | ₹1.50 lakh | ₹1.38 lakh |
| Meteor 350 | ₹2.05 lakh | ₹1.89 lakh |
| Goan Classic 350 | ₹1.95 lakh | ₹1.79 lakh |
This price revision makes Royal Enfield’s motorcycles more affordable than ever, giving online buyers additional motivation to book their dream bike digitally.
Strengthening Brand Accessibility
Royal Enfield’s move to digital platforms signals its commitment to make motorcycling accessible to every enthusiast. With India’s e-commerce market growing rapidly, the decision to leverage platforms like Amazon helps the brand connect with customers who may not have easy access to nearby dealerships.
This initiative also aligns with Royal Enfield’s larger strategy of:
- Simplifying the buying process
- Reaching younger digital-first audiences
- Reducing geographical barriers
- Offering transparent pricing and easy finance
Future Expansion Plans
While the first phase covers 10 cities, industry sources suggest that Royal Enfield plans to expand its online motorcycle availability to Tier-2 and Tier-3 cities soon. With growing infrastructure and increasing smartphone penetration, online two-wheeler sales are expected to become a mainstream retail channel over the next few years.
Conclusion
The availability of Royal Enfield’s 350cc motorcycles on Amazon India marks a transformative moment for both the brand and the Indian motorcycle industry. By combining its heritage with modern retail innovation, Royal Enfield has made it easier than ever for riders to book, buy, and enjoy their favorite motorcycles.
With competitive pricing, authentic accessories, and dealership-backed delivery, this new digital route ensures that the timeless thump of a Royal Enfield is now just a few clicks away.
For Indian motorcyclists, the road to owning a classic has never been smoother.
