Tata Motors has kickstarted the festive season in India with massive discounts on its electric vehicle (EV) portfolio. Running between October 3 and October 21, these offers cover the brand’s most popular EVs — Harrier EV, Curvv EV, Nexon EV, Punch EV, and Tiago EV.
Buyers can avail themselves of a wide range of benefits, including exchange and scrappage offers, corporate discounts, Tata loyalty programme perks, and green bonuses. With benefits going as high as ₹1.90 lakh, this is one of the most attractive EV festive campaigns of 2025.
Let’s take a detailed look at each model, the discounts offered, and why this is a great time to bring home a Tata EV.
Tata Curvv EV – Up to ₹1.90 Lakh Discount
Among all Tata EVs, the Curvv EV gets the biggest price cut this festive season. Buyers can enjoy benefits worth up to ₹1.90 lakh, which include:
- Green bonus of up to ₹70,000
- Exchange/scrappage offer of up to ₹30,000
- Corporate discounts up to ₹10,000
- Tata loyalty programme benefits worth up to ₹50,000
Price and Variants
- ₹17.49 lakh – ₹21.99 lakh (ex-showroom)
- Available with 45 kWh and 55 kWh battery packs
- MIDC-certified range of 430 km and 502 km, respectively
Competition
The Curvv EV rivals the Mahindra BE 6 and Hyundai Creta Electric, positioning itself as a stylish, tech-packed mid-size EV SUV with competitive pricing and impressive range.
Tata Tiago EV – Up to ₹1.23 Lakh Discount
The Tiago EV, India’s most affordable electric car, is also part of the festive discount line-up. Buyers can save up to ₹1.23 lakh, with benefits structured as follows:
- Green bonus of up to ₹70,000
- Exchange/scrappage offer worth ₹30,000
- Corporate discounts up to ₹8,000
- Tata loyalty programme benefits worth ₹15,000
Price and Variants
- ₹7.99 lakh – ₹11.14 lakh (ex-showroom)
- Two battery pack options: 19.2 kWh and 24 kWh
- MIDC-tested range of 221 km and 275 km
Competition
The Tiago EV competes with the MG Comet EV and remains the most budget-friendly option for city commuters looking for an entry into the EV world.
Tata Punch EV – Up to ₹1.23 Lakh Discount
Another popular Tata EV, the Punch EV, is available with benefits of up to ₹1.23 lakh this festive season. The breakdown of offers includes:
- Green bonus of up to ₹60,000
- Exchange/scrappage offer of up to ₹40,000
- Corporate discounts worth ₹8,000
- Tata loyalty programme benefits of up to ₹15,000
Price and Variants
- ₹9.99 lakh – ₹14.44 lakh (ex-showroom)
- Battery options: 25 kWh and 35 kWh
- MIDC-tested range of 210 km and 290 km
- Charging options: 3.3 kW and 7.2 kW
Competition
The Punch EV is a direct competitor to the Citroën eC3 and continues to attract buyers with its SUV stance, compact size, and practical driving range.
Tata Harrier EV – ₹1 Lakh Discount
The flagship Harrier EV also gets a festive offer worth ₹1 lakh, available through Tata’s loyalty programme. This benefit is extended to existing Tata EV owners upgrading to the Harrier EV.
Price and Variants
- ₹21.49 lakh – ₹30.23 lakh (ex-showroom)
- Battery options: 65 kWh and 75 kWh
- MIDC-tested range of 538 km and 622 km
- 7.2 kW AC charger included
Competition
The Harrier EV takes on premium EV SUVs like the Mahindra XEV. With a massive driving range and feature-rich interior, it appeals to buyers looking for a luxury-oriented yet sustainable vehicle.
Tata Nexon EV – Up to ₹90,000 Discount
The Nexon EV, Tata’s highest-selling electric SUV, receives festive benefits of up to ₹90,000. The breakdown includes:
- Exchange/scrappage offer of ₹30,000
- Corporate discounts of up to ₹10,000
- Loyalty programme benefits worth ₹50,000
Price and Variants
- ₹12.49 lakh – ₹17.49 lakh (ex-showroom)
- Battery options: 30 kWh and 45 kWh
- MIDC-tested range of 275 km and 489 km
Competition
The Nexon EV rivals models such as the Mahindra XUV400 and MG Windsor, maintaining its dominance in the compact EV SUV space with a strong balance of features, range, and affordability.
Festive Discounts – Why It Matters for EV Buyers
These festive discounts come at a time when the Indian EV market is growing rapidly. Buyers are becoming more conscious about sustainability, running costs, and long-term benefits of owning an electric car.
Key reasons to buy now:
- Lower upfront cost: Discounts make EVs more affordable than ever.
- Government support: Green bonuses and scrappage benefits align with eco-friendly policies.
- Wider EV adoption: Tata’s strong charging infrastructure and service network add peace of mind.
- Future value: As EV resale markets mature, early buyers of discounted models can enjoy better ROI.
2025 Mahindra Bolero Neo – New Launch Highlight
While Tata Motors is leading with festive offers, the Mahindra Bolero Neo has also entered the spotlight with its 2025 update.
Key Updates:
- New front grille with silver accents
- Fresh 16-inch alloy wheels
- Added Jeans Blue and Concrete Grey paint options
- Dual-tone interior with a 9-inch infotainment system
- Connectivity upgrades with Android Auto and CarPlay
- USB-C charging port and rearview camera
- Mechanical upgrades for improved ride quality and stability
Engine & Performance
The Bolero Neo retains its 1.5-litre, 3-cylinder mHawk 100 diesel engine, producing 100 hp and 260 Nm of torque, mated to a 5-speed manual gearbox.
This update strengthens Mahindra’s rugged SUV line-up, keeping it attractive for customers seeking an affordable, tough, ladder-frame SUV in the sub-4-metre category.
FAQs
1. Which Tata EV has the highest discount this October?
The Curvv EV gets the highest discount of up to ₹1.90 lakh.
2. How long are these festive offers valid?
The offers are valid from October 3 to October 21.
3. Do these discounts apply to both MY2024 and MY2025 models?
Yes, all offers apply to MY2024 and MY2025 stock across Tata EV variants.
4. Which is the most affordable Tata EV with offers?
The Tiago EV, priced from ₹7.99 lakh, is the cheapest EV with benefits of up to ₹1.23 lakh.
5. What is the biggest advantage of buying during festive season?
Apart from the discounts, buyers get extra perks like loyalty bonuses, exchange benefits, and better resale prospects.
Conclusion
The festive season is the perfect time for EV buyers to step into the future of mobility. Tata Motors has sweetened the deal with discounts ranging from ₹90,000 to ₹1.90 lakh, making its EV portfolio more attractive and affordable. From the budget-friendly Tiago EV to the luxury-loaded Harrier EV, there’s something for every buyer.
At the same time, Mahindra has refreshed its Bolero Neo to capture buyers who prefer rugged diesel SUVs. Together, these festive offerings underline how India’s auto market is balancing tradition with innovation.
For buyers considering an EV upgrade, these limited-time discounts present a golden opportunity to save money while adopting a cleaner, greener futu
