Tata Motors has achieved a historic milestone in India’s automotive industry by recording its highest-ever electric vehicle (EV) sales in September 2025. With a remarkable 96% year-on-year surge, Tata has further cemented its position as India’s leading EV manufacturer.
In September alone, Tata retailed 9,191 EVs (domestic and exports combined), nearly doubling the 4,680 units sold during the same month last year. This surge has propelled Tata closer to its ambitious annual target of 90,000–100,000 EV sales, making 2025 the company’s strongest year yet in the green mobility segment.
Tata Motors’ EV Sales Performance in September 2025
Monthly Sales Growth
- September 2025 EV sales: 9,191 units.
- September 2024 EV sales: 4,680 units.
- Growth: 96% year-on-year.
This massive jump highlights how Tata’s consistent investments in EV development, infrastructure, and product diversification are paying off. EVs now account for nearly 20% of Tata’s total passenger vehicle sales in India.
Quarterly EV Sales – Q2 FY26
- Q2 FY26 EV sales: 24,855 units.
- Q2 FY25 EV sales: 15,642 units.
- Growth: 59%.
This makes Q2 FY26 the strongest EV quarter ever recorded by Tata Motors, proving that EV adoption is no longer limited to metro cities but spreading to Tier-2 and Tier-3 regions as well.
Year-to-Date EV Sales – A New Benchmark
Between January and September 2025, Tata Motors sold a total of 57,022 EVs.
- This figure represents 80% of its entire CY2024 tally, achieved in just 9 months.
- With this pace, Tata is firmly on track to cross the 1 lakh EV sales milestone in a single calendar year — a goal that once seemed ambitious.
This demonstrates not only Tata’s dominance in the Indian EV market but also the rising confidence of Indian consumers in electric mobility.
Tata’s Expanding EV Portfolio
One of the key drivers of Tata’s success has been its ability to expand and diversify its EV lineup to cater to a wide range of customers.
Existing Popular Models
- Tata Nexon EV – India’s best-selling electric SUV, popular for its balance of affordability, range, and features.
- Tata Tigor EV – A compact sedan option, widely used by fleet operators and city commuters.
- Tata Tiago EV – The most affordable EV in Tata’s portfolio, designed for first-time buyers.
New Additions
- Tata Harrier EV – Recently introduced, expanding Tata’s EV presence into the premium SUV space.
- Upcoming Sierra EV and Curvv EV – Expected to launch in the near future, further strengthening Tata’s lineup.
This diverse portfolio ensures that Tata caters to different budgets and preferences, from entry-level hatchbacks to premium SUVs.
Total Passenger Vehicle Performance
Tata’s success in EVs has also boosted its overall passenger vehicle (PV) business.
Quarterly Sales (Q2 FY26)
- Total PV sales (domestic + exports): 144,397 units.
- Q2 FY25 PV sales: 130,753 units.
- Growth: 10% year-on-year.
Domestic PV Sales
- Q2 FY26 domestic sales: 140,189 units.
- Q2 FY25 domestic sales: 129,000 units approx.
- Growth: 8%.
Export Performance
Exports were another highlight in Q2 FY26.
- Exports: 4,208 units.
- Last year (Q2 FY25): 823 units.
- Growth: Over 400%.
This fourfold increase in exports highlights Tata’s growing international presence and its ability to leverage India as a global EV and PV manufacturing hub.
Why Tata Leads India’s EV Market
Several factors have enabled Tata to maintain a stronghold in the Indian EV market:
1. First-Mover Advantage
Tata was one of the earliest mass-market carmakers to launch affordable EVs in India. The Nexon EV and Tiago EV have become household names.
2. Diverse Portfolio
From hatchbacks to premium SUVs, Tata offers an EV for every segment, ensuring wide market coverage.
3. Charging Infrastructure Push
Through partnerships and its own network, Tata is continuously improving access to fast chargers and home charging solutions, addressing one of the biggest consumer concerns.
4. Affordable Pricing
By localizing production and leveraging economies of scale, Tata keeps EV prices competitive compared to rivals.
5. Government Incentives
Schemes under FAME II and state EV policies have made Tata’s models even more attractive to buyers.
The Road Ahead for Tata EVs
Tata’s strategy for the coming years revolves around three key growth pillars:
- Scaling Up Production – Investments in new EV manufacturing facilities will help Tata meet rising demand.
- Expanding EV Lineup – Launching the Sierra EV, Curvv EV, and updated iterations of existing models will strengthen its portfolio.
- Global Expansion – With exports already rising, Tata could soon become a global player in affordable EVs.
By 2030, Tata aims to have a significant portion of its sales from EVs, aligning with India’s national EV adoption goals.
FAQs
Q1: How many EVs did Tata sell in September 2025?
Tata Motors sold 9,191 EVs in September 2025, its highest-ever monthly tally.
Q2: What is Tata’s EV sales growth in September 2025?
Tata recorded a 96% year-on-year surge compared to September 2024.
Q3: How many EVs has Tata sold in 2025 so far?
Between January and September 2025, Tata sold 57,022 EVs.
Q4: What new EVs has Tata recently launched?
Tata has recently introduced the Harrier EV, and future launches include the Sierra EV and Curvv EV.
Q5: Is Tata on track to hit 1 lakh EV sales in 2025?
Yes, with over 57,000 units sold in the first 9 months, Tata is firmly on track to cross the 1 lakh EV milestone this year.
Conclusion
Tata Motors has once again proven why it is the undisputed leader in India’s EV market. With a record 96% surge in EV sales in September 2025, Tata not only set a new monthly benchmark but also strengthened its long-term position as a pioneer in electric mobility.
The company’s success is built on affordable pricing, a wide product lineup, and rising consumer trust in its EV technology. With cumulative sales already crossing 57,000 units this year and exports growing more than fourfold, Tata is on course to deliver over 1 lakh EVs in 2025 — a milestone that would set new standards for India’s automotive industry.
As the shift toward sustainable mobility accelerates, Tata’s role will remain central in making EVs mainstream, both in India and globally.
